Collecting Data & Sampling Methods
- Primary data you collect yourself; secondary data comes from somewhere else.
- Discrete data can be counted; continuous data is measured and can take any value in a range.
- A sample should be random and large enough to represent the whole population.
- A good questionnaire has clear, non-leading questions with non-overlapping answer boxes.
Watch out: Confusing discrete and continuous data, for example treating a measurement like height or time as discrete instead of continuous.
